pdf Marketing to the Affluent مجانا للكاتب توماس ستانلي
In Marketing to the Affluent, Dr. Stanley, author of The Millionaire Next Door and The Millionaire Mind, defines the traits of the wealthy—and what it takes to reach, persuade, and market to this highly sought-out audience.
Dr. Stanley discusses the real needs and desires of the affluent, discussing their divergences from the needs of less-affluent consumer audiences—and outlines several highly effective and proven ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.
This book provides a powerful and proven road map to successful marketing for the rich and is required reading for anyone tasked with identifying and marketing to affluent populations.