What You Do Is Who You Are PDF

Ben Horowitz ist ein amerikanischer Unternehmer, Investor und Autor sowie ein führender IT-Unternehmer und Mitbegründer von Andersen Horowitz, der in private Unternehmen investiert. Horowitz wurde am 13. Juni 1966 in London, England, geboren und wuchs in Berkeley, Kalifornien, USA auf. Horowitz war Mitbegründer des Softwareunternehmens Obsauer und fungierte als CEO, bis es im Juli 2007 von Hewlett-Packard für 1,6 Milliarden US-Dollar übernommen wurde.

What You Do Is Who You Are pdf von ben horowitz

How to Create Your Business Culture. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do.