Books review of author Larry Weber pdf
Larry Weber is chairman of W2 Group, a digital ecosystem of marketing services companies that build brands, deepen customer and partner relationships and drive demand for products and services. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing and communications in both paid and unpaid media. In 1987 Weber founded The Weber Group, which within a decade became the world’s largest technology public relations firm. The Interpublic Group of Companies purchased the Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services Group. Weber is the co-founder and chairman of the Massachusetts Innovation and Technology Exchange (MITX), the world’s largest interactive advocacy organization, and a member of the Executive Committee of the U.S. Council on Competitiveness. Weber’s fourth book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published in March 2011.