Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click pdf

Larry Weber is chairman of W2 Group, a digital ecosystem of marketing services companies that build brands, deepen customer and partner relationships and drive demand for products and services.  W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing and communications in both paid and unpaid media.  In 1987 Weber founded The Weber Group, which within a decade became the world’s largest technology public relations firm.  The Interpublic Group of Companies purchased the Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services Group.  Weber is the co-founder and chairman of the Massachusetts Innovation and Technology Exchange (MITX), the world’s largest interactive advocacy organization, and a member of the Executive Committee of the U.S. Council on Competitiveness.  Weber’s fourth book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published in March 2011.

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click pdf by Larry Weber

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets."—Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School"In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel."—Ron Sargent, Chairman and CEO, Staples, Inc."Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer."—Paul Gillin, author, The New Influencers and Secrets of Social Media Marketing"In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage."—Deborah Wince-Smith, President, Council on Competitiveness