The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric pdf

Larry Weber is chairman of W2 Group, a digital ecosystem of marketing services companies that build brands, deepen customer and partner relationships and drive demand for products and services.  W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing and communications in both paid and unpaid media.  In 1987 Weber founded The Weber Group, which within a decade became the world’s largest technology public relations firm.  The Interpublic Group of Companies purchased the Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic’s Advanced Marketing Services Group.  Weber is the co-founder and chairman of the Massachusetts Innovation and Technology Exchange (MITX), the world’s largest interactive advocacy organization, and a member of the Executive Committee of the U.S. Council on Competitiveness.  Weber’s fourth book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published in March 2011.

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric pdf by Larry Weber

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:

• The ins and outs of this brave new world of digital marketing
• The specific techniques needed to achieve high customer engagement
• The modern innovations that help you outperform the competition
• The best targeting and positioning practices for today's digital era
• How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.