The Tipping Point Book pdf

born: (3 September 1963)
is an English born Canadian journalist, author, and public speaker.He has been a staff writer for The New Yorker since 1996.Gladwell's writings often deal with the unexpected implications of research in the social sciences, like sociology and psychology, and make frequent and extended use of academic work. Gladwell was appointed to the Order of Canada in 2011.Gladwell was born in Fareham, Hampshire, England. His mother is Joyce (née Nation) Gladwell, a Jamaican psychotherapist. His father, Graham Gladwell, was a mathematics professor from Kent, England.When he was six his family moved from Southampton to the Mennonite community of Elmira, Ontario, Canada.He has two brothers.Throughout his childhood, Malcolm lived in rural Ontario Mennonite country, where he attended a Mennonite church.Research done by historian Henry Louis Gates Jr. revealed that one of Gladwell's maternal ancestors was a Jamaican free woman of colour (mixed black and white) who was a slaveowner.His great-great-great-grandmother was of Igbo ethnicity from Nigeria, West Africa. In the epilogue of his book Outliers he describes many lucky circumstances that came to his family over the course of several generations, contributing to his path towards success.Gladwell has said that his mother is his role model as a writer.
 He has published seven books:
-The Tipping Point (2000)
-Blink: The Power of Thinking Without Thinking (2005)
-Outliers: The Story of Success (2008)
-What the Dog Saw: And Other Adventures (2009)
-David and Goliath (2013)
-Talking To Strangers (2019)
-The Bomber Mafia (2021)

The Tipping Point book pdf by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"For Hush Puppies the classic American brushed-suede shoes with the lightweight crepe sole the Tipping Point came somewhere between late 1994 and early 1995. The brand had been all but dead until that point. Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores. Wolverine, the company that makes Hush Puppies, was thinking of phasing out the shoes that made them famous. But then something strange happened. At a fashion shoot, two Hush Puppies execu- tives  Owen Baxter and Geoffrey Lewis ran into a stylist from New York who told them that the classic Hush Puppies had suddenly become hip in the clubs and bars of downtown Manhattan. "We were being told," Bax-
ter recalls, "that there were resale shops in the Village, in Soho, where the shoes were being sold. People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up."