Marketing pdf

Brian Tracy, born January 5, 1944, is an American-Canadian motivational speaker and self-development author. He has authored more than seventy books that have been translated into dozens of languages. His most popular books Earn What You Really Deserve, Eat That Frog!, and The Psychology of Achievement. his life Tracy worked as an operations manager for a development company. Prior to founding his company Brian Tracy International in 1984 in Vancouver, Canada of which he was Chairman and CEO. The company provides advice on leadership, selling, self-esteem, goals, strategy, creativity and the psychology of success. The company is headquartered in Bankers Hill, San Diego, California. Tracy serves as president of three companies based in Solana Beach, California. It teaches sales, time management, personal development, and the art of leadership.

Marketing pdf by Brian Tracy

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base ● Set yourself apart from the competition ● Answer three crucial questions about any new product or service ● Use market research and focus groups to fuel better decisions ● Fulfill a basic emotional need for buyers ● Determine the correct price point for your offerings ● Become truly customer-focused ● Make the most of your distribution channels ● Master the concepts of specialization, differentiation, segmentation, and concentration ● Give customers a reason to switch from your competitors ● And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.