The Great Narrative pdf

Professor Klaus Schwab (1938, Ravensburg, Germany) is the Founder and Executive Chairman of the World Economic Forum. In 1971, he published Modern Enterprise Management in Mechanical Engineering. He argues in that book that a company must serve not only shareholders but all stakeholders to achieve long-term growth and prosperity. To promote the stakeholder concept, he founded the World Economic Forum the same year. Professor Schwab holds doctorates in Economics (University of Fribourg) and in Engineering (Swiss Federal Institute of Technology) and obtained a master’s degree in Public Administration (MPA) from the Kennedy School of Government at Harvard University. In 1972, in addition to his leadership role at the Forum, he became a professor at the University of Geneva. He has since received numerous international and national honours, including 17 honorary doctorates. His latest books are The Great Narrative (2022), Stakeholder Capitalism (2021), The Great Reset (2020), Shaping the Future of the Fourth Industrial Revolution (2018), and The Fourth Industrial Revolution (2016).

The Great Narrative pdf by Klaus Schwab

The Great Narrative is a guide for anyone seeking to better understand how the world has evolved since the pandemic started and what solutions can make us more resilient, equitable and sustainable. The book recognizes that the problems for which we collectively must find solutions are both major and manifold. Vital issues abound: economic, environmental, geopolitical, societal and technological. But solutions do exist and are within our grasp. The Great Narrative proposes some hopeful and inspiring narratives around them. In that sense, it is an optimistic book that categorically rejects the negativity that permeates too many doomsday narratives ready to consign us to a future of oblivion. It asserts that human creativity, ingenuity and innate sociality will prevail, and it offers a comprehensive framework to explain why. Professor Klaus Schwab is the Founder and Executive Chairman of the World Economic Forum. He is a life-long advocate of “stakeholder capitalism”, the author of various books, including The Fourth Industrial Revolution, and the co-author (with Thierry Malleret) of the international best-seller COVID-19: The Great Reset. Thierry Malleret is the Managing Partner of The Monthly Barometer, a succinct predictive newsletter that also provides tailor-made research to its subscribers. He has written several business and academic books and published four thrillers.