80:20 sales and marketing: the definitive guide to working less and making more pdf

Perry Marshall es uno de los estrategas de negocios más caros del mundo. Está avalado por las revistas FORBES e INC y ha trabajado con clientes como FanDuel, InfusionSoft y LoanBuilder. Fundó el premio Evolution 2.0 de $10 millones, con jueces de Harvard, Oxford y MIT. Lanzado en la Royal Society de Londres, es el premio de investigación científica más grande del mundo. Jet Propulsion Labs de la NASA utiliza su curva 80/20 como herramienta de productividad. Su reinvención del Principio de Pareto se publica en Harvard Business Review. Su libro de Google sentó las bases para la industria de pago por clic de $ 100 mil millones, y Ultimate Guide to Google Ads es el libro más vendido del mundo sobre publicidad en Internet.

80:20 sales and marketing: the definitive guide to working less and making more pdf por Perry Marshall

Foreword by Richard Koch; Introduction; How 80/20 Works and Why; Rack the Shotgun; You Can Do Better; 80/20 Traffic; How to Use the "Invisible Money" Finder; Simplify Your Life; 80/20 Conversion; Your USP; It's Not Failure. It's Testing.; Scale Up-Massively; Expand, Diversify, and Conquer Planet Earth; Make More From Every Customer; Power Guarantees; 80/20 = Harnessing Natural Forces; Do You Wanna Make 10 Per Hour? Or 100, 1,000, or 10,000?; Make 1,000 Per Hour Doing What You Love; 80/20 Hiring and Outsourcing; How to Get More1,000/Hour Work Done with a Personal Assistant.;Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market? then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the incl.