The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric pdf

Larry Weber es presidente de W2 Group, un ecosistema digital de empresas de servicios de marketing que crean marcas, profundizan las relaciones con clientes y socios e impulsan la demanda de productos y servicios. Las empresas de W2 Group, incluidas Digital Influence Group y Racepoint Group, son líderes en marketing y comunicaciones en redes sociales, tanto en medios pagados como no pagados. En 1987, Weber fundó The Weber Group, que en una década se convirtió en la firma de relaciones públicas de tecnología más grande del mundo. Interpublic Group of Companies compró Weber Group a fines de 1996 y, a principios de 2000, Weber fue nombrado presidente y director ejecutivo de Advanced Marketing Services Group de Interpublic. Weber es cofundador y presidente de Massachusetts Innovation and Technology Exchange (MITX), la organización de defensa interactiva más grande del mundo, y miembro del Comité Ejecutivo del Consejo de Competitividad de EE. UU. El cuarto libro de Weber, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, se publicó en marzo de 2011.

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric pdf por Larry Weber

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:

• The ins and outs of this brave new world of digital marketing
• The specific techniques needed to achieve high customer engagement
• The modern innovations that help you outperform the competition
• The best targeting and positioning practices for today's digital era
• How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.