Marketing

Marketing pdf

Autor:

Brian Tracy

Puntos de vista:

4646

Idioma:

Inglés

Clasificación:

0

Departamento:

Negocio

Número de páginas:

130

Sección:

Márketing

Tamaño del archivo:

999825 MB

calidad del libro :

Excelente

descargar un libro:

143

Notificación

Debido a la actualización del sitio, la descarga se detendrá temporalmente hasta que se complete la actualización. [email protected]

Brian Tracy, nacido el 5 de enero de 1944, es un orador motivacional y autor de autodesarrollo estadounidense-canadiense. Es autor de más de setenta libros que se han traducido a decenas de idiomas. Sus libros más populares Gana lo que realmente te mereces, ¡Come esa rana! Y La psicología del logro. su vida Tracy trabajó como gerente de operaciones para una empresa de desarrollo. Antes de fundar su empresa Brian Tracy International en 1984 en Vancouver, Canadá, de la que fue presidente y director ejecutivo. La compañía brinda asesoramiento sobre liderazgo, ventas, autoestima, metas, estrategia, creatividad y la psicología del éxito La compañía tiene su sede en Bankers Hill, San Diego, California. Tracy se desempeña como presidenta de tres empresas con sede en Solana Beach, California. Enseña ventas, gestión del tiempo, desarrollo personal y el arte del liderazgo.

Descripción del libro

Marketing pdf por Brian Tracy

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base ● Set yourself apart from the competition ● Answer three crucial questions about any new product or service ● Use market research and focus groups to fuel better decisions ● Fulfill a basic emotional need for buyers ● Determine the correct price point for your offerings ● Become truly customer-focused ● Make the most of your distribution channels ● Master the concepts of specialization, differentiation, segmentation, and concentration ● Give customers a reason to switch from your competitors ● And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

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