The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money pdf

Seth Godin es uno de los especialistas en marketing más famosos del mundo. Es autor de más de 18 libros, muchos de los cuales han sido bestsellers en todo el mundo (estos libros han sido traducidos a más de 35 idiomas). Seth es empresario, comercializador y orador público. Después de graduarse, Godin fundó Yoyodyne, una de las primeras empresas de marketing en Internet. Vender esta empresa a Yahoo! Por 30 millones de dólares en 1998, se convirtió en vicepresidente de marketing directo durante dos años.

The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money pdf por Seth Godin

Author Seth Godin, a successful bootstrapper in his own right, tells in fascinating detail his own story of how he built a multimillion-dollar business with almost nothing. Godin also shares the inspirational stories of dozens of other companies (from Dell Computer to Eddie Bauer) to encourage budding bootstrappers to parlay a great idea into a profitable business. Readers will want to soak up every one of Godin's "Nine Magic Rules of Successful Bootstrapping, " which include details on finding start-up funds-and mentors, avoiding or surviving every small-business pitfall, balancing work and home, and being successful in the bootstrap phase - and beyond.