80:20 sales and marketing: the definitive guide to working less and making more pdf

Perry Marshall est l'un des stratèges commerciaux les plus chers au monde. Il est approuvé par FORBES et INC Magazine et a travaillé avec des clients tels que FanDuel, InfusionSoft et LoanBuilder. Il a fondé le prix Evolution 2.0 de 10 millions de dollars, avec des juges de Harvard, d'Oxford et du MIT. Lancé à la Royal Society de Londres, il s'agit du plus grand prix de recherche scientifique au monde. Le Jet Propulsion Labs de la NASA utilise sa courbe 80/20 comme outil de productivité. Sa réinvention du principe de Pareto est publiée dans Harvard Business Review. Son livre Google a jeté les bases de l'industrie du paiement par clic de 100 milliards de dollars, et Ultimate Guide to Google Ads est le livre le plus vendu au monde sur la publicité sur Internet.

80:20 sales and marketing: the definitive guide to working less and making more pdf par Perry Marshall

Foreword by Richard Koch; Introduction; How 80/20 Works and Why; Rack the Shotgun; You Can Do Better; 80/20 Traffic; How to Use the "Invisible Money" Finder; Simplify Your Life; 80/20 Conversion; Your USP; It's Not Failure. It's Testing.; Scale Up-Massively; Expand, Diversify, and Conquer Planet Earth; Make More From Every Customer; Power Guarantees; 80/20 = Harnessing Natural Forces; Do You Wanna Make 10 Per Hour? Or 100, 1,000, or 10,000?; Make 1,000 Per Hour Doing What You Love; 80/20 Hiring and Outsourcing; How to Get More1,000/Hour Work Done with a Personal Assistant.;Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market? then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the incl.