Linchpin: Are You Indispensable pdf

Seth Godin est l'un des spécialistes du marketing les plus célèbres au monde. Il est l'auteur de plus de 18 livres, dont beaucoup ont été des best-sellers dans le monde entier (ces livres ont été traduits dans plus de 35 langues). Seth est un entrepreneur, un spécialiste du marketing et un conférencier. Après avoir obtenu son diplôme, Godin a fondé Yoyodyne, l'une des premières sociétés de marketing Internet. Vendez cette société à Yahoo! Pour 30 millions de dollars en 1998, il est devenu leur vice-président du marketing direct pendant deux ans.

Linchpin: Are You Indispensable pdf par Seth Godin

In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose. There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations. They may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."