Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes pdf

Perry Marshall est l'un des stratèges commerciaux les plus chers au monde. Il est approuvé par FORBES et INC Magazine et a travaillé avec des clients tels que FanDuel, InfusionSoft et LoanBuilder. Il a fondé le prix Evolution 2.0 de 10 millions de dollars, avec des juges de Harvard, d'Oxford et du MIT. Lancé à la Royal Society de Londres, il s'agit du plus grand prix de recherche scientifique au monde. Le Jet Propulsion Labs de la NASA utilise sa courbe 80/20 comme outil de productivité. Sa réinvention du principe de Pareto est publiée dans Harvard Business Review. Son livre Google a jeté les bases de l'industrie du paiement par clic de 100 milliards de dollars, et Ultimate Guide to Google Ads est le livre le plus vendu au monde sur la publicité sur Internet.

Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes pdf par Perry Marshall

Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords