Marketing To The Social Web pdf

Larry Weber è presidente di W2 Group, un ecosistema digitale di società di servizi di marketing che costruiscono marchi, approfondiscono le relazioni con clienti e partner e guidano la domanda di prodotti e servizi. Le società del Gruppo W2, tra cui Digital Influence Group e Racepoint Group, sono leader nel marketing e nelle comunicazioni sui social media sia nei media a pagamento che in quelli non a pagamento. Nel 1987 Weber ha fondato The Weber Group, che in un decennio è diventata la più grande società di pubbliche relazioni tecnologiche del mondo. L'Interpublic Group of Companies ha acquistato il Gruppo Weber alla fine del 1996 e all'inizio del 2000 Weber è stato nominato presidente e CEO dell'Advanced Marketing Services Group di Interpublic. Weber è il co-fondatore e presidente del Massachusetts Innovation and Technology Exchange (MITX), la più grande organizzazione mondiale di advocacy interattiva, e membro del Comitato Esecutivo del Council on Competitiveness degli Stati Uniti. Il quarto libro di Weber, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, è stato pubblicato nel marzo 2011.

Marketing To The Social Web pdf da Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.
In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.
Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.
Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.