Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click pdf

Larry Weber è presidente di W2 Group, un ecosistema digitale di società di servizi di marketing che costruiscono marchi, approfondiscono le relazioni con clienti e partner e guidano la domanda di prodotti e servizi. Le società del Gruppo W2, tra cui Digital Influence Group e Racepoint Group, sono leader nel marketing e nelle comunicazioni sui social media sia nei media a pagamento che in quelli non a pagamento. Nel 1987 Weber ha fondato The Weber Group, che in un decennio è diventata la più grande società di pubbliche relazioni tecnologiche del mondo. L'Interpublic Group of Companies ha acquistato il Gruppo Weber alla fine del 1996 e all'inizio del 2000 Weber è stato nominato presidente e CEO dell'Advanced Marketing Services Group di Interpublic. Weber è il co-fondatore e presidente del Massachusetts Innovation and Technology Exchange (MITX), la più grande organizzazione mondiale di advocacy interattiva, e membro del Comitato Esecutivo del Council on Competitiveness degli Stati Uniti. Il quarto libro di Weber, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, è stato pubblicato nel marzo 2011.

Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click pdf da Larry Weber

"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets."—Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School"In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel."—Ron Sargent, Chairman and CEO, Staples, Inc."Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most commu-nications thought leaders. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer."—Paul Gillin, author, The New Influencers and Secrets of Social Media Marketing"In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage."—Deborah Wince-Smith, President, Council on Competitiveness