The Great Narrative pdf

Il professor Klaus Schwab (1938, Ravensburg, Germania) è il fondatore e presidente esecutivo del World Economic Forum. Nel 1971 ha pubblicato Modern Enterprise Management in Mechanical Engineering. Sostiene in quel libro che un'azienda deve servire non solo gli azionisti ma tutte le parti interessate per ottenere crescita e prosperità a lungo termine. Per promuovere il concetto di stakeholder, ha fondato lo stesso anno il World Economic Forum. Il professor Schwab ha conseguito un dottorato in Economia (Università di Friburgo) e in Ingegneria (Istituto Federale Svizzero di Tecnologia) e ha conseguito un master in Pubblica amministrazione (MPA) presso la Kennedy School of Government dell'Università di Harvard. Nel 1972, oltre al suo ruolo di leadership al Forum, è diventato professore all'Università di Ginevra. Da allora ha ricevuto numerosi riconoscimenti internazionali e nazionali, tra cui 17 lauree honoris causa. I suoi ultimi libri sono The Great Narrative (2022), Stakeholder Capitalism (2021), The Great Reset (2020), Shaping the Future of the Fourth Industrial Revolution (2018) e The Fourth Industrial Revolution (2016).

The Great Narrative pdf da Klaus Schwab

The Great Narrative is a guide for anyone seeking to better understand how the world has evolved since the pandemic started and what solutions can make us more resilient, equitable and sustainable. The book recognizes that the problems for which we collectively must find solutions are both major and manifold. Vital issues abound: economic, environmental, geopolitical, societal and technological. But solutions do exist and are within our grasp. The Great Narrative proposes some hopeful and inspiring narratives around them. In that sense, it is an optimistic book that categorically rejects the negativity that permeates too many doomsday narratives ready to consign us to a future of oblivion. It asserts that human creativity, ingenuity and innate sociality will prevail, and it offers a comprehensive framework to explain why. Professor Klaus Schwab is the Founder and Executive Chairman of the World Economic Forum. He is a life-long advocate of “stakeholder capitalism”, the author of various books, including The Fourth Industrial Revolution, and the co-author (with Thierry Malleret) of the international best-seller COVID-19: The Great Reset. Thierry Malleret is the Managing Partner of The Monthly Barometer, a succinct predictive newsletter that also provides tailor-made research to its subscribers. He has written several business and academic books and published four thrillers.