Marketing To The Social Web Kitap pdf indir

Larry Weber, markalar oluşturan, müşteri ve ortak ilişkilerini derinleştiren ve ürün ve hizmetlere yönelik talebi artıran pazarlama hizmetleri şirketlerinin dijital ekosistemi olan W2 Group'un başkanıdır. Digital Influence Group ve Racepoint Group dahil olmak üzere W2 Group şirketleri, hem ücretli hem de ücretsiz medyada sosyal medya pazarlaması ve iletişiminde liderdir. 1987'de Weber, on yıl içinde dünyanın en büyük teknoloji halkla ilişkiler firması haline gelen The Weber Group'u kurdu. Interpublic Şirketler Grubu, 1996 sonlarında Weber Grubunu satın aldı ve 2000 başlarında Weber, Interpublic'in Gelişmiş Pazarlama Hizmetleri Grubu'nun başkanı ve CEO'su oldu. Weber, dünyanın en büyük interaktif savunuculuk örgütü olan Massachusetts İnovasyon ve Teknoloji Değişimi'nin (MITX) kurucu ortağı ve başkanı ve ABD Rekabet Edebilirlik Konseyi Yürütme Komitesi üyesidir. Weber'in dördüncü kitabı Her Yerde: Sosyal Medya Çağı için Kapsamlı Dijital İş Stratejisi Mart 2011'de yayınlandı.

Marketing To The Social Web kitap pdf oku ve indir Larry Weber

An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.
Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.
In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.
Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.
Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.