作者菲利普·科特勒

菲利普·科特勒 pdf

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菲利普·科特勒：1931 年 5 月 27 日出生于芝加哥。伊利诺伊州西北大学凯洛格管理学院 E&J Johansson 和 Dettingchweed 国际营销教授。他在芝加哥大学完成了硕士学位，在麻省理工学院获得了博士学位，两者都是经济学专业。获得博士学位后，他在哈佛大学学习数学，在芝加哥大学学习行为科学。 2001年，他被英国《金融时报》评为管理领域第四大最重要的思想家，排在彼得·德鲁克、比尔·盖茨、杰克·韦尔奇之后。 2008 年，《华尔街日报》将他评为第六大最具影响力的商业思想家。科特勒在IBM、米其林、美国银行、通用电气、摩托罗拉等几家美国大公司担任顾问。他在营销战略、营销管理规划和组织、国际营销领域的咨询。科特勒在世界各国进行小组讨论和讲座。他的著作（营销管理）共有十二个版本，被认为是全球许多大学营销营销教学的基础书籍，还被翻译成多种语言。在对营销的定义上，科特勒采用了彼得·德鲁克对营销的描述，即营销不能被认为是组织（公司）中的一个独立功能，而是它所有功能的一部分……它是对组织产品的看法从客户的角度来看。科特勒被认为是marketing.talk 的先驱。

كوتلر يتحدث عن التسويق كيف تنشئ الأسواق وتغزوها وتسيطر عليها

كوتلر يتحدث عن التسويق كيف تنشئ الأسواق وتغزوها وتسيطر عليها

营销

4.3

1319

Arabic

创业精神

Marketing Insights from A to Z: 80 Concerns Every Manager Needs to Know

Marketing Insights from A to Z: 80 Concerns Every Manager Needs to Know

营销

4.3

7243

English

创业精神

Marketing Management

Marketing Management

营销

4.3

9405

English

创业精神

C

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

营销

4.3

1464

English

创业精神

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

营销

4.3

1293

English

创业精神

Corporate Social Responsibility

Corporate Social Responsibility

营销

4.3

1419

English

创业精神

Principles of Marketing

Principles of Marketing

营销

4.3

6941

English

创业精神

C

Ten Deadly Marketing Sins: Signs and Solutions

Ten Deadly Marketing Sins: Signs and Solutions

营销

4.3

1276

English

创业精神

B2B Brand Management

营销

4.3

2832

English

创业精神

Up and Out of Poverty: The Social Marketing Solution

Up and Out of Poverty: The Social Marketing Solution

营销

4.3

1045

English

创业精神

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

营销

4.3

945

English

创业精神

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

营销

4.3

2838

English

创业精神

Marketing in the Public Sector: A Roadmap for Improved Performance

Marketing in the Public Sector: A Roadmap for Improved Performance

营销

4.3

1182

English

创业精神

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

营销

4.3

935

English

创业精神

Ingredient Branding: Making the Invisible Visible

Ingredient Branding: Making the Invisible Visible

营销

4.3

1031

English

创业精神

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

营销

4.3

1015

English

创业精神

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

营销

4.3

1172

English

创业精神

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

营销

4.3

1138

English

创业精神

Marketing der Zukunft

Marketing der Zukunft

营销

4.3

838

German

创业精神

High Visibility: Transforming Your Personal and Professional Brand

营销

4.3

1372

English

创业精神

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