How Come You Don't Have and E-Strategy pdf

马特·黑格（Matt Haig）是一位英国作家和记者，他于 1975 年 7 月 3 日出生于谢菲尔德。他为儿童和成人写过小说和非小说类书籍，通常是投机小说类型。他的非小说作品《活着的理由》是《星期日泰晤士报》畅销书第一名，并连续 46 周进入英国前 10 名。

他的小说往往是黑暗和古怪的家庭生活。英格兰的最后一个家庭重述了莎士比亚的亨利四世，第 1 部分，主角是狗。他的第二部小说《死去的父亲俱乐部》以哈姆雷特为基础，讲述了一个内省的 11 岁男孩处理父亲最近去世以及随后出现的父亲鬼魂的故事。他的第三部成人小说《洞穴先生的附身》讲述了一位痴迷的父亲拼命保护他十几岁的女儿的安全。他的儿童小说《暗影森林》是一部以主人公父母惨死为开端的奇幻小说。它在 2007 年获得雀巢儿童图书奖。

他还出版了几部小说，其中最著名的是：
_黑格的吸血鬼
_人类
_如何停止时间
_午夜图书馆

截至 2015 年，黑格与安德里亚·森普尔结婚，他们带着两个孩子和一条狗住在苏塞克斯的布莱顿。黑格认为自己是无神论者。他曾说过，书籍是他真正的信仰，而图书馆就是他的教堂。

黑格的一些作品——尤其是非小说类书籍的一部分——的灵感来自他 24 岁时遭受的精神崩溃。他仍然偶尔会感到焦虑。

How Come You Don't Have and E-Strategy pdf 马特·黑格

"How Come You Don't Have an E-Strategy?" is a marketing book written by Matt Haig. The book is a comprehensive guide for companies that have not yet developed an e-commerce strategy. Haig provides readers with an overview of e-commerce and how it has evolved over the years. He stresses the importance of understanding the online market and explains how to build a successful e-commerce strategy.

The book covers a range of topics, including how to analyze and understand your target audience, how to create a user-friendly website, and how to develop an effective marketing strategy. Haig emphasizes the need for companies to embrace technology and use it to their advantage. He also discusses the importance of customer service and how it can make or break an e-commerce business.

Haig provides case studies of successful e-commerce businesses and explains how they have achieved success. He highlights the importance of having a clear brand identity and using social media to engage with customers. The book also covers topics such as search engine optimization, pay-per-click advertising, and email marketing.

Haig's writing style is clear and concise, making the book easy to read and understand. He provides practical advice and useful tips for anyone looking to build an e-commerce strategy. The book is aimed at business owners, managers, and marketers who are looking to take their business online.

Overall, "How Come You Don't Have an E-Strategy?" is a useful guide for anyone looking to develop an e-commerce strategy. Haig provides a wealth of information and advice that can help companies of all sizes. The book is well-researched and provides readers with a solid foundation for building a successful e-commerce business.