The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric pdf

拉里·韦伯 (Larry Weber) 是 W2 Group 的董事长，这是一个由营销服务公司组成的数字生态系统，致力于打造品牌、深化客户和合作伙伴关系并推动对产品和服务的需求。 W2 Group 旗下公司，包括 Digital Influence Group 和 Racepoint Group，是付费和非付费媒体社交媒体营销和传播的领导者。 1987 年，韦伯创立了韦伯集团，该集团在十年内成为世界上最大的科技公关公司。 1996 年底，Interpublic Group of Companies 收购了 Weber Group，2000 年初，Weber 被任命为 Interpublic 高级营销服务集团的董事长兼首席执行官。韦伯是世界上最大的互动倡导组织马萨诸塞州创新与技术交易所 (MITX) 的联合创始人和主席，也是美国竞争力委员会执行委员会的成员。韦伯的第四本书《无处不在：社交媒体时代的综合数字商业战略》于 2011 年 3 月出版。

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric pdf 拉里·韦伯

These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains:

• The ins and outs of this brave new world of digital marketing
• The specific techniques needed to achieve high customer engagement
• The modern innovations that help you outperform the competition
• The best targeting and positioning practices for today's digital era
• How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential

With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.