The Tipping Point 图书pdf下载

出生：（1963 年 9 月 3 日）
是一名英国出生的加拿大记者、作家和公众演说家。自 1996 年以来，他一直是《纽约客》的特约撰稿人。格拉德威尔的作品经常涉及社会科学研究的意想不到的影响，如社会学和心理学，并经常和学术工作的扩展使用。格拉德威尔于 2011 年被任命为加拿大勋章。格拉德威尔出生于英格兰汉普郡的费勒姆。他的母亲是牙买加心理治疗师乔伊斯（出生的民族）格拉德威尔。他的父亲格雷厄姆·格拉德威尔 (格雷厄姆·格拉德威尔) 是英国肯特郡的一名数学教授。当他六岁时，他的家人从南安普顿搬到了加拿大安大略省埃尔迈拉的门诺派社区。他有两个兄弟。马尔科姆在整个童年时期都住在安大略省的门诺派乡村国家，在那里他参加了门诺派教堂。历史学家 小亨利·路易斯·盖茨. 所做的研究表明，格拉德威尔 的一位母系祖先是牙买加有色人种（黑白混血）的自由妇女，她是一名奴隶主。他的伟大-伟大-伟大-祖母是来自西非尼日利亚的伊博族。在他的书异常值 的结语中，他描述了他的家庭在几代人的过程中遇到的许多幸运情况，为他走向成功做出了贡献。格拉德威尔说他的母亲是他作为作家的榜样。
 他出版了七本书：
-引爆点 (2000)
-眨眼：不假思索的思考的力量 (2005)
-异常值：成功的故事 (2008)
-狗看到了什么：和其他冒险 (2009)
-大卫与歌利亚 (2013)
- 与陌生人交谈 (2019)
-轰炸机黑手党 (2021)

The Tipping Point 本书 pdf 阅读和下载 马尔科姆·格拉德威尔

The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"For Hush Puppies the classic American brushed-suede shoes with the lightweight crepe sole the Tipping Point came somewhere between late 1994 and early 1995. The brand had been all but dead until that point. Sales were down to 30,000 pairs a year, mostly to backwoods outlets and small-town family stores. Wolverine, the company that makes Hush Puppies, was thinking of phasing out the shoes that made them famous. But then something strange happened. At a fashion shoot, two Hush Puppies execu- tives  Owen Baxter and Geoffrey Lewis ran into a stylist from New York who told them that the classic Hush Puppies had suddenly become hip in the clubs and bars of downtown Manhattan. "We were being told," Bax-
ter recalls, "that there were resale shops in the Village, in Soho, where the shoes were being sold. People were going to the Ma and Pa stores, the little stores that still carried them, and buying them up."