Confronting Capitalism: Real Solutions for a Troubled Economic System pdf

菲利普·科特勒：1931 年 5 月 27 日出生于芝加哥。伊利诺伊州西北大学凯洛格管理学院 E&J Johansson 和 Dettingchweed 国际营销教授。他在芝加哥大学完成了硕士学位，在麻省理工学院获得了博士学位，两者都是经济学专业。获得博士学位后，他在哈佛大学学习数学，在芝加哥大学学习行为科学。 2001年，他被英国《金融时报》评为管理领域第四大最重要的思想家，排在彼得·德鲁克、比尔·盖茨、杰克·韦尔奇之后。 2008 年，《华尔街日报》将他评为第六大最具影响力的商业思想家。科特勒在IBM、米其林、美国银行、通用电气、摩托罗拉等几家美国大公司担任顾问。他在营销战略、营销管理规划和组织、国际营销领域的咨询。科特勒在世界各国进行小组讨论和讲座。他的著作（营销管理）共有十二个版本，被认为是全球许多大学营销营销教学的基础书籍，还被翻译成多种语言。在对营销的定义上，科特勒采用了彼得·德鲁克对营销的描述，即营销不能被认为是组织（公司）中的一个独立功能，而是它所有功能的一部分……它是对组织产品的看法从客户的角度来看。科特勒被认为是marketing.talk 的先驱。

Confronting Capitalism: Real Solutions for a Troubled Economic System pdf 菲利普·科特勒

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism - that works for all.