Marketing pdf

布赖恩·特雷西 (Brian Tracy) 生于 1944 年 1 月 5 日，是一位美籍加拿大励志演说家和自我发展作家。他撰写了七十多本书，已被翻译成数十种语言。他最受欢迎的书籍《赚取你真正应得的》、《吃掉那只青蛙！》和《成就心理学》。 他的生命 Tracy 在一家开发公司担任运营经理。在 1984 年在加拿大温哥华创立他的公司 Brian Tracy International 之前，他是该公司的董事长兼首席执行官。该公司提供有关领导力、销售、自尊、目标、战略、创造力和成功心理学的建议。公司总部位于加利福尼亚州圣地亚哥的班克斯山。 Tracy 担任位于加利福尼亚州索拉纳海滩的三家公司的总裁。它教授销售、时间管理、个人发展和领导艺术。

Marketing pdf 布赖恩·特雷西

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base ● Set yourself apart from the competition ● Answer three crucial questions about any new product or service ● Use market research and focus groups to fuel better decisions ● Fulfill a basic emotional need for buyers ● Determine the correct price point for your offerings ● Become truly customer-focused ● Make the most of your distribution channels ● Master the concepts of specialization, differentiation, segmentation, and concentration ● Give customers a reason to switch from your competitors ● And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.