The Icarus Deception: How High Will You Fly pdf

赛斯·戈丁 是全世界最著名的营销人员之一。 他撰写了超过 18 本书，其中许多是世界各地的畅销书（这些书已被翻译成超过 35 种语言）。 Seth 是一位企业家、营销人员和公众演说家。 毕业后，戈丁 创立了 Yoyodyne，这是最早的网络营销公司之一。 把这家公司卖给雅虎！ 1998 年，他以 3000 万美元的价格成为了他们两年的直销副总裁。

The Icarus Deception: How High Will You Fly pdf 赛斯·戈丁

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.