The Way of the Warrior in Business: Battling for Profits, Power, and Domination--and Winning Big pdf

菲利普·科特勒：1931 年 5 月 27 日出生于芝加哥。伊利诺伊州西北大学凯洛格管理学院 E&J Johansson 和 Dettingchweed 国际营销教授。他在芝加哥大学完成了硕士学位，在麻省理工学院获得了博士学位，两者都是经济学专业。获得博士学位后，他在哈佛大学学习数学，在芝加哥大学学习行为科学。 2001年，他被英国《金融时报》评为管理领域第四大最重要的思想家，排在彼得·德鲁克、比尔·盖茨、杰克·韦尔奇之后。 2008 年，《华尔街日报》将他评为第六大最具影响力的商业思想家。科特勒在IBM、米其林、美国银行、通用电气、摩托罗拉等几家美国大公司担任顾问。他在营销战略、营销管理规划和组织、国际营销领域的咨询。科特勒在世界各国进行小组讨论和讲座。他的著作（营销管理）共有十二个版本，被认为是全球许多大学营销营销教学的基础书籍，还被翻译成多种语言。在对营销的定义上，科特勒采用了彼得·德鲁克对营销的描述，即营销不能被认为是组织（公司）中的一个独立功能，而是它所有功能的一部分……它是对组织产品的看法从客户的角度来看。科特勒被认为是marketing.talk 的先驱。

The Way of the Warrior in Business: Battling for Profits, Power, and Domination--and Winning Big pdf 菲利普·科特勒

Thinking and acting like a warrior can turn readers into big winners in business.The Way of the Warriorin Businessshows them how. Readers will learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack competitors, invade attractive markets, and defend market share to maximize sales and profits. The Way of the Warrior in Businessprovides assessment tools, checklists, action plans, and other marketing weapons to use to: • Win price wars, product wars, promotion wars, and channels of distribution wars • Repel attacks from big-name brands and actually defeat them • Win the battle for the customer’s mind • Effectively market products and services • Plan well – decide on the right things to do and do them right • Become more creative and out-think competitors The book also provides readers the most valuable information the author offers his clients: Extremely specific negotiating tactics – the unique tactics most favored by executives in 54 nations when they negotiate. Knowing what tactics they will probably use gives readers the power to win more when dealing with them.