Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes pdf

佩里·马歇尔是世界上最昂贵的商业战略家之一。 他获得福布斯和 INC 杂志的认可，并曾与 FanDuel、InfusionSoft 和 LoanBuilder 等客户合作。 他创立了价值 1000 万美元的 Evolution 2.0 奖，评委来自哈佛、牛津和麻省理工学院。 它在伦敦皇家学会发起，是世界上最大的科学研究奖。 NASA 的喷气推进实验室使用他的 80/20 曲线作为生产力工具。 他对帕累托原理的再发明发表在哈佛商业评论上。 他的 Google 书籍为价值 1000 亿美元的按点击付费行业奠定了基础，而 Google Ads 终极指南是全球最畅销的互联网广告书籍。

Ultimate Guide to Google AdWords : How to Access 100 Million People in 10 Minutes pdf 佩里·马歇尔

Google processes nearly 6 billion searches every day--making it a powerful advertising medium your business can't afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google's Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn't working with Google's AdWords